Updated: Sep 8, 2021
How can they help your visibility?
When you use Amazon links in advertisements or on Facebook or make social media posts, it's important to remember that not everyone who will see the post is in the same country as you. If you post a US Amazon link and someone from Canada clicks on it, it still takes them to the US Amazon so essentially, they get an error code. Luckily, there is a simple way to combat this problem. When you create a universal link, anyone who clicks that link will be redirected to the Amazon page for their own country. With a universal Amazon link to your book, it won't matter who clicks on it-- they will all be sent to the purchase page for your book in the country they reside. So how do you make a universal link? One of the easiest ways is by using Booklinker. All you need to do is create an account, paste a link in, and it does the rest of the work for you. Plus, it's free! The best part is that you can also see how many clicks you've gotten from different parts of the world. Those analytics can help you better understand who you're marketing to!
Next, read about clean links.