Picture this: You see a school looking for authors to visit their students. Your book is perfect for their age group, you've got a fun interactive presentation planned, and you're offering competitive pricing. You craft an email and hit send, excited about the opportunity. Then... nothing. Maybe you get a polite "we'll be in touch" that turns into radio silence. Or worse—they go with another author whose books have fewer reviews than yours. What happened?

The good news? Most website mistakes are fixable—and once you know what to look for, you'll never make the same mistakes again.

As someone who designs websites for authors, I've seen firsthand how a strategically built website can become a review-generating machine.