Are Kirkus Reviews Worth It? An Indie Author’s Perspective

If you’ve spent any time in the world of children’s publishing, you’ve probably heard the name Kirkus whispered in hushed tones—like a legendary creature that can make or break a book. For over 90 years, Kirkus has been one of the most respected names in book reviews. Their critiques are known for being sharp, honest, and sometimes… well, a little intimidating.

For self-published authors, the big question is:

👉 Should you pay for a Kirkus Review?

👉 Will it actually help your children’s book get noticed?

👉 Or is it just an expensive ego boost?

What Exactly Is a Kirkus Review?

Kirkus Reviews is a long-running book review magazine that publishes thousands of reviews a year—covering everything from literary fiction to sci-fi to (you guessed it) picture books.

Traditionally, publishers submit books months in advance for consideration, and reviews are chosen and written by Kirkus’s team of reviewers. But self-published authors can also get reviewed by using Kirkus Indie, a paid service.

💸 Cost: As of today, a standard Kirkus Indie review costs $399 for a children’s picture book, with a 7–9 week turnaround. Rush options are available if you’re in a hurry (but brace yourself—those cost even more).

Your review can then be:

• Posted on the Kirkus website

• Potentially featured in their magazine (not guaranteed!)

• Used in your marketing materials (if it’s positive—or at least not too brutal)

  
  

So, is it worth it?

Self-published children’s book authors frequently debate whether an expensive paid review from a trade reviewer like Kirkus is worth the expense.  Experienced indie children’s book author, Daryl Cobb, recently shared his opinion on the topic in a Facebook post, and it was so insightful that I asked if I could share his perspective with our readers.  

Here's what Daryl had to say:

"There are lots of people who don't like Kirkus because of their format, as 3/4 of the review turns out to be a summary of the story. But if you read the Kirkus disclaimer on their website, they tell you that.

I always look at Kirkus as a welcome challenge. I've worked hard to become the best writer I can be, and I'm confident in my craft, so if that is the case, why fear the worst?

Submitting to Kirkus is one of my favorite times in the process of the project. I know that they are known for not pulling punches, and that goes for their indie reviews as well. And I wouldn't want it any other way; in fact, that's what I'm paying for.

Does my work stand up to the test, does it stand up with the best?

And if it doesn't, I know that they are going to tell me about it, and for better or worse, for the whole world to see.

And that is why they review for the industry, and why people in the industry read Kirkus, it's someone that they feel they can trust.

Kirkus doesn't care about hurting anyone's feelings; it's a blind review, they can review the material as they see it, without fear of reprisal. They don't have to play nice. 

Someone said on [Facebook], "You don't know if they are going to like it or not!" But isn't that the case with anyone reviewing anything?

I've said this many times, I don't think Kirkus has helped me sell a single book, not one, not ever, and I've had 11 books reviewed by them. But Kirkus is read by librarians, and 25% of the schools that bring me in to do school visits are booked by librarians. So, Kirkus has become a great place for me to send librarians that may want to look at my work. And those shopping know that they are going to get an honest opinion about each title."

So...Are Kirkus Reviews Worth It?

Of course, this is just one author's opinion. Kirkus reviews aren’t a magic wand. They won’t guarantee sales, fame, or a Scholastic Book Fair deal. But in the right circumstances, they can be a powerful tool—especially if you’re thinking long-term about building a career in children’s publishing.

Meet Daryl

Daryl Cobb is an author, storyteller, musician, singer/songwriter/actor and premier school assembly performer who promotes literacy through creative arts. His published works include three hit children's novels, "Pirates: Monkey Troubles", "Baseball, Bullies & Angels" and the swashbuckling tale "Pirates: The Ring of Hope", as well as 16 fun picture books such as "Mr. Moon", "Bill the Bat Loves Halloween,” “Do Pirates Go to School?” “Henry Hare's Floppy Socks” and “Greta's Magical Mistake.” Daryl's books have received many positive reviews, with Kirkus Reviews calling his latest (BOO! Are You Afraid of the Dark?)  A heartwarming story to help children overcome their bedtime fears."  and (Baseball, Bullies & Angels), "A must read for kids and parents!"  

In addition to his writing, he also helps other authors improve their presentation skills and book more successful school visits. Check out his services here!

And if you're looking for support and step-by-step guidance on your own author journey, come join our Profitable Picture Books program! With two tiers to fit every budget, it's the most affordable and comprehensive way to learn everything you need to know to go from rough draft to published author.