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Here are some of the ways that authors can… and should…use AI.  Not to write or create books…but to help market them more efficiently.

When most self-published authors think about marketing, they think about what they can do AFTER the book is complete to promote it…but that’

Vendor events - like craft fairs, holiday festivals, and conferences - can be great places to sell books and market yourself as a local auth

One of the biggest myths about traditional publishing is that a traditional publisher will take care of all of the marketing for you.

Marketing your children’s book might be even harder than writing it in the first place! 

There are tons of link shorteners out there but my favorite, by far, is Booklinker.

Every author I know is trying to “build their following” on social media. Why? Because each follower is a potential cheerleader, fan, and...

One of the most rewarding parts of being a children’s book author is getting to do school visits! With those eager young faces smiling up...

Halloween is one of my favorite holidays of the year, and publishing a Halloween picture book is definitely on my bucket list! But you...

Micro-influencers are the next big thing in marketing. If you're looking for book sales, micro-influencers can be just as effective...

You just had your first book launch, and you're still on cloud nine. Don't get me wrong, you're exhausted but there's something so...

As an author, one of the biggest challenges you may face is getting your book in front of potential readers. While there are many...

When I started my author journey, I knew how important it was to have a website so I got a simple one up and running. I'd heard of SEO...

If you've self-published your book or you plan to, one of the most valuable assets you can invest in is a great analytics tool. That's...

As an author, getting your book in front of potential readers is crucial to its success. Pay-per-click (PPC) advertising is an effective...