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Is PayPal the Next Big Thing in Book Marketing? (What We Know About the Ads Manager Waitlist)
We are always looking for simpler ways to grow without burning out. If PayPal can provide a low-lift, fast-impact advertising alternative that integrates with the financial tools we already use, it could be a powerful addition to the indie author toolkit.


Questions to Ask a Literary Agent Before You Sign With Them
For aspiring authors, getting "the call" from a literary agent is a monumental step. But how do you know what to ask?


How to Find Time to Write When You’re Busy
Some days, finding time to write feels like trying to catch a firefly with oven mitts on—possible, technically, but wow does it take effort.


5 Mistakes That Make Author Websites Look Unprofessional (And How to Fix Them)
The good news? Most website mistakes are fixable—and once you know what to look for, you'll never make the same mistakes again.


Why Being a Literary Agent Made Me a Better Writer
I read so many manuscripts now that I can spot craft issues almost instinctively. I know why something works and why it doesn’t. I’ve seen enough submissions to recognize pacing problems, exposition dumps, and arcs that fizzle out instead of soaring.
That level of immersion in story after story makes you sharper. It’s like living in a constant writing masterclass.
But—and this is a big but—knowing something isn’t the same as being able to execute it. Because in writing


What No One Tells You About Getting a Book Deal (From a Literary Agent)
The moment a publishing offer comes in, everything feels electric. An author’s phone buzzes. I get to deliver the news: You did it. Someone wants your book. And for a minute, it feels like we both won the lottery.
But almost immediately, the practical part of my brain kicks in. Because an offer is just the beginning. Now it’s time to talk numbers, rights, clauses, and timelines—the unglamorous fine print that shapes the author’s future.


Top Writing Conferences for Picture Book Writers
Below are four excellent writing conferences (including ours!) that picture book writers should keep on their radar—plus two kidlit writing organizations that are just too good to leave out. 👇


What I Didn’t Expect to Learn at DFWCon ✈️
In publishing, the wins aren’t just the book deals or the big moments. They’re the people who hand you coffee. The mentors who show up. The gut feelings that say, this one’s worth it.


5 Ways Your Author Website Can Supercharge Your Book Launch (And Get More Reviews!)
As someone who designs websites for authors, I've seen firsthand how a strategically built website can become a review-generating machine.


Ready, Set...Submit? How to know if your book is ready for publishing
Deciding whether your children's book manuscript is truly ready to send out into the world—whether that means querying agents or diving into self-publishing—can feel both thrilling and terrifying.
And honestly? Only you can make that call.
But as an agented and traditionally published picture book author who’s helped hundreds of writers navigate both traditional and indie publishing paths, I’ve found that most successful authors can answer YES to the following question


Are Kirkus Reviews Worth It? An Indie Author’s Perspective
If you’ve spent any time in the world of children’s publishing, you’ve probably heard the name Kirkus whispered in hushed tones—like a legendary creature that can make or break a book. For over 90 years, Kirkus has been one of the most respected names in book reviews. Their critiques are known for being sharp, honest, and sometimes… well, a little intimidating.
For self-published authors, the big question is:
👉 Should you pay for a Kirkus Review?


How to Write Children's Books Kids and Parents Love
Children’s book authors, on the other hand, face a unique challenge. We must write a book that appeals to two very different audiences: 4-8 year olds with limited vocabularies and the attention span of a fruit fly; and adults who may have already maxed out on the amount of Bluey they can handle in one day.
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