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When a kid pulls your book off a school library shelf, you aren’t just a "self-published author"—you’re a storyteller who has passed the test of the world’s toughest gatekeepers: Elementary School Librarians. But here’s the no-nonsense truth: You can’t just walk into a front office with a stack of books and a smile. Schools are government-funded and highly regulated. If you want in, you have to play by their rules.

As a children's book author, your brand is your identity. It's what sets you apart from other children's book authors and gives your readers a reason to choose your books over someone else's.

When most self-published authors think about marketing, they think about what they can do AFTER the book is complete to promote it…but that’

Picture this: You see a school looking for authors to visit their students. Your book is perfect for their age group, you've got a fun interactive presentation planned, and you're offering competitive pricing. You craft an email and hit send, excited about the opportunity. Then... nothing. Maybe you get a polite "we'll be in touch" that turns into radio silence. Or worse—they go with another author whose books have fewer reviews than yours. What happened?

Like jaywalking or littering, these are rhyme writing crimes of carelessness. Some readers may not even notice, and if you do get caught, you might be able to flutter your eyelashes and get off with a warning. But, if you really want your story to shine, it’s best to avoid these crimes altogether.

When it comes to Amazon advertising, there's a lot to know. I'll be the first to admit that when I first started with Amazon ads, I had no idea what I was doing and my results were subpar. And now that I'm AMS certified and managing ad campaigns for traditional publishing houses, I see my author peers asking the same questions and making the same mistakes that I did in the beginning.

Board Books vs. hardback books vs. paperback books...Oh my! In this post, we’ll describe the three most common print formats.

So when people ask me whether AI will replace writers, I’m not answering as a theorist. I’m answering as someone embedded in the daily reality of publishing. And that reality is this: Publishing has never rewarded “good enough.” It wants specificity. Emotional depth. Voice. Those things don’t scale neatly. And they don’t come from shortcuts.

If you're an aspiring children's book author, then you're probably wondering whether it's better to self-publish or go with a traditional pu

Teighan Laino is a mother, scientist and a children's author who helps parents and teachers foster meaningful connections within their families and classrooms through captivating stories and engaging activities.

But, if you want to SELF-PUBLISH a children’s picture book, then YOU are the publisher, and you are going to have to invest some money to create a quality product. So, how much should you expect to invest?

Grammarly is a digital writing tool that provides grammar and spell checking, plagiarism detection services, and suggestions...