Pinterest is a powerful social media platform that is often overlooked by authors looking to promote their books, particularly children's book authors. However, Pinterest can be a valuable marketing tool, providing a way to showcase your work and connect with potential readers.
In this blog post, we'll explore how to use Pinterest and provide tips for children's book authors looking to use this platform to promote their books.
How Pinterest Works
Pinterest is a visual discovery platform where users can discover and save ideas. In other words, it's a visual search engine!
Users create boards based on topics they're interested in and then add pins to those boards. Pins can be images, videos, or links to other websites. When someone saves a pin, it's called a "repin," and this can help the pin reach a wider audience.
To get started with Pinterest, create a business account. This will give you access to analytics and other features that can help you track the performance of your pins. You can then create boards based on themes related to your book, such as "children's books," "illustration inspiration," or "books for kids."
Top Tips for How to Use Pinterest as a Children's Book Author
📌 Pinterest Tip #1 - Create Eye-Catching Graphics
Pinterest is a visual platform, so it's important to create eye-catching graphics that will grab users' attention as they're scrolling through their feed. As a children's book author, you can create graphics using images from your book or illustrations related to your book.
It helps to browse the platform first to see what catches your own eye and use that as inspiration. You can also use tools like Canva to create custom graphics with quotes or other text that will resonate with your audience.
📌 Pinterest Tip #2 - Pin Regularly
Consistency is key when it comes to Pinterest. Aim to pin regularly to keep your audience engaged and help new people find your content. This can be time-consuming so using a scheduler like Tailwind can help!
You should also make sure you're pinning high-quality content that is relevant to your audience. This can include pins related to your book as well as other content that your target audience may be interested in, such as parenting tips or educational resources.
📌 Pinterest Tip #3 - Optimize Pins for Search
Like other social media platforms, Pinterest has a search function that allows users to discover new content. Children's book authors can optimize Pinterest pins for search by using keywords in their pin descriptions and board titles.
You can also use hashtags to make your pins more discoverable. It's important to do keyword research to ensure the keywords you're using are relevant and have a high search volume.
📌 Pinterest Tip #4 - Connect with Other Pinners
Pinterest is a social platform, so it's important to engage with other users. Children's book authors can connect with other pinners by following their boards, commenting on their pins, and repinning their content. They can also join group boards related to their book's theme to reach a wider audience.
📌 Pinterest Tip #5 - How to Use Pinterest Analytics to Track Performance
Pinterest provides analytics that can help children's book authors track pin performance and stats. You can use this data to see which pins are performing well and adjust your strategy accordingly. For example, if you notice that pins related to a certain theme are performing particularly well, you can create more content around that theme. This also goes for keywords, time of day, certain boards, and more!
Pinterest is a valuable tool for children's book authors looking to promote their books. By creating eye-catching graphics, pinning regularly, optimizing their pins for search, connecting with other pinners, and using Pinterest analytics to track performance, you can use Pinterest to reach a wider audience and connect with potential readers.
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